Rex Fan

Head of Behavioural Science

Rex has extensive experience designing Behavioural Interventions through Randomised Control Trials, and deriving deep behavioural insights to be integrated into digital products and services.

He applies behavioural science to Boutros Bear’s strategic decision making process by pioneering guidelines and harnessing frameworks such as EAST and COM-B. He also designs nudges to improve chronic illness patient behaviour for the company’s digital rehabilitation platform, particularly setting up reward and social mechanisms to incentivise behavioural change.